Every day, valuable ad inventory goes unfilled or under-monetized. These lost impressions represent pure revenue potential.
When your primary demand doesn't fill, those slots sit empty. Every unfilled impression is lost revenue that could be captured with smart secondary auctions.
When an ad is viewable and in sight for long periods, it makes sense to run new auctions and replace the contents, creating a completely new impression.
Most publishers could be making 15-30% more through impressions with additional demand. Silently, they might miss out on impactful income every day.
We automatically identify revenue opportunities and monetize them without touching your existing setup.
Our tech continuously scans your ad inventory to identify unfilled slots and viewable slots (that aren't being interacted with) in real-time.
When opportunities are detected, we automatically trigger smart secondary auctions with premium demand sources to capture additional revenue.
We only create impressions that wouldn't have existed otherwise. That means every additional impression generates pure incremental revenue.
Four key differentiators that set us apart from traditional optimization tools.
Unlike complex optimization tools that require extensive integration, Passive Yield works with your existing GAM setup. We detect opportunities and monetize them without touching your current ad tags or configuration.
We never cannibalize your existing revenue. 100% of impressions we create are purely incremental – revenue that wouldn't have existed.
Our tech runs intelligent auctions that only trigger when they add genuine value (as opposed to refreshing everything constantly) to optimise revenue without compromising on UX.
Set it and forget it. Once enabled, Passive Yield works continuously in the background, identifying and capturing revenue opportunities without any ongoing management or optimization.
No matter how your ad stack is configured, Passive Yield integrates seamlessly without disrupting your existing monetization.
Fully compatible with all GAM configurations, including open bidding, direct deals, and programmatic setups.
Works alongside your existing header bidding setup, adding value without interfering with your current auction logic.
Respects your direct deal priorities and only activates when primary demand doesn't fill, protecting your existing relationships.
Optimizes across all device types and screen sizes, ensuring maximum revenue capture regardless of user platform.
Works with both display and video inventory, identifying opportunities across all ad formats and placements.
Processes opportunities in real-time, ensuring fast auction execution and optimal revenue capture without latency issues.